I had a morning meeting in Denver yesterday, so I had to leave before the sun rose to make it on time. I live in Meadow Ridge, above the town of Fraser, and as I drove around the corner toward Fraser, my eyes were immediately assaulted by the most obnoxious light sign ever!
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| Reggie On The Fraser Strip |
Sometime over the last few days, the Alco shopping center installed an animated color light sign. If you've ever been to Las Vegas, you'll get an idea of what this sign looks like in miniature form. If I were the owners of the La Azteca Mexican restaurant or the Rocky Mountain Chalet next door, I'd be up in arms--especially the Chalet.
Imagine traveling to Fraser after a long day of airport security and airplane food, checking into your room at the Chalet, pulling the covers back on your bed and getting ready for a peaceful night's--Crap! What is that? You throw open the curtains to see what that incessant multi-colored laser beam outside your room is. Fully expecting a UFO encounter, your disappointment turns to anger when you realize Alco is trying to sell you Coca Cola at midnight; after all of the businesses in the shopping center are already closed.
I don't know who on the Fraser town council approved this sign, but I'd expect they've already received a flood of legitimate complaints over it. Businesses should be left to their own devices in my opinion, but when their activities adversely affect the public, they've overstepped.
If you'd like a good laugh, stand on the top of Meadow Ridge before sunrise some morning. But be warned--you'll need your sunglasses!
Perfectly stated and with good humor! We too respect business owners rights. Does it violate Town Code? More to come.
ReplyDeletePS. You don't even have to open the curtains. Our customers were let down to find out it was just a sign.
Thanks,
Dianne & David
Owners-Rocky Mountain Chalet
To all Residents and guests of Fraser,
ReplyDeleteWe wish to sincerely apologize for the new LED panel being left on Friday night. This was done accidentally through an error in judgment and will not happen again.
The sign is now on a timer and will be off at dusk every night. We are waiting on a photoelectric dimmer to be installed on the sign which will make it be no brighter then the existing signage already in place during the evening hours. This will allow the sign to remain on during the business hours of the plaza tenants.
Our hope is to promote the local businesses to the numerous out of town visitors that may not be familiar with what services are offered here. It also will be available for community groups to use to promote various events. As with any new technology, we are learning exactly what the capabilities of the sign are and how to best use it.
Again, please accept our apology for any inconvenience this may have created. We would also like you to know that it is extremely important to us that this sign in no way impacts the environment or the lifestyle of our friends and neighbors here in Fraser.
Sincerely,
The Fraser Valley Center Management